Award Winning’ from gamification mechanics; As the most abstract element that affects the overall gamification design and creates its fiction, it emphasizes user participation and action.
Rewards are commonly used in interventions to change behavior, but they can inhibit the development of intrinsic motivation associated with long-term behavior maintenance.
Let’s touch on the subject by answering the top 5 of the most frequently asked questions about rewarding in gamification projects.
- What kind of rewards can we give?
You can use all kinds of awards in your gamification projects. However, in its most general form, it is under 3 different headings; You can categorize your awards as digital awards, physical awards and social responsibility awards. The most important point here is what rewards your audience will like, rather than what rewards you will give. For this reason, when you start your project, making persona interviews with your players and determining the awards together will increase player interest in your gamification project.
- When should we give the rewards?
Again, one of the most frequently asked questions from gamification projects is when the awards should be given. There is no limitation in this regard. At any time in the game, you can give players their rewards. However, in order to increase the motivation of the players and to satisfy their sense of achievement and achievement, we recommend making a setup that will make the players cry from the beginning of the game, even if it is a small reward, instead of leaving the rewards at the end of the game.
- What should my budget be?
In Gamification Projects, the budget has a very wide scale. It can be variable according to each project and most importantly, each audience. If your budget is pretty high, you can shop for the most expensive electronics, vacations, etc. If you are planning to distribute prizes in Turkey, it would be beneficial to do so in stages. It will be beneficial to ensure the continuity of the awards by spreading your budget over the whole year. The most important point to note; Reward addiction.
In a study conducted; In the clinical manifestation of reward deficiency syndrome, symptoms such as malaise, restlessness, apathy, insensitivity, depression, irritability, lack of motivation, decrease in social interaction, anxiety, not enjoying activities and activities (anhedonia), hypersensitivity (irritability) are observed. For this reason, diversifying the prizes with prizes with high moral value as well as prizes with high monetary value as much as possible will provide an environment for a more efficient gamification project.
- Only the top 3 players on the leaderboard will receive rewards.
The most successful employees in operational processes (10% of the number of employees) are expected to receive their awards. The remaining 90% employees wait for the next month or year to receive their reward. However, it is quite clear that this process is not very efficient in today’s conditions, and that is why gamification has come to the fore in recent years. Each player starts and progresses at his own pace in the game. You may not get a very different result from real life at the end of a gamification project that you have designed only for fast-starting players. Considering all your players, you can sign a successful project with a reward distribution that will match each player’s own game performance.
- What if we don’t give any rewards?
Badges and digital objects given to the players in gamification projects, the leaderboards, the presence of their name and photo on the announcement posters are all awards. However, in long-term projects, adding financial and moral rewards, even with a low budget, will increase the interest in your project.
