In gamification projects, what should be the first step? Where and how should we start the project?

According to Gabe Zichermann, 75% of gamification is psychology and 25% is technology. Here comes the first clue to us from this sentence. The first and most important step we will take when starting the project; It should be to get to know our player base. Trying to get to know the players with questions such as who our players are, what they like and what they don’t like, what motivates them and what causes them to be demotivated, etc. will increase the success rate of your gamification projects.

When should persona be made?

It will be productive to have a persona conversation not only at the beginning of the game, but also during the ongoing game processes and at the end of the game.

How are Persona questions determined?

Questions should be asked to get to know the players when the game is just starting or during the design phase. In addition to understanding general demographics such as gender, job title, job function, job size, team size, needs, pain points, it allows you to see who, what, when, where, why your target audience is, and any challenges or advantages that will come your way.

In the ongoing and finished games; In addition to the failing and good aspects of the game, questions should be determined to explore the aspects that need to be improved and added.

How should persons to be made persona be determined?

In the design phase of the gamification project, choosing from the most active people in the team, who know all or most of the players, who love to play, will allow you to learn about your audience at the beginner level.

While your gamification project is in progress, having a persona interview with one person at least once a month according to the number of entries to the game will provide you with information about the current status and future of your project.

Choosing the most successful, unsuccessful and mid-level players in the persona interviews you will make at the end of the project will allow you to see the good, failing and developing aspects of the game.