Did we say that 25% of gamification is technology and 75% is psychological? Yes, he is the one who says this and he continue to say it. Our focus in gamification is our players and of course people. This is the first acclaim of an incremental gamification project recognizes your audience. While there are different ways to know your audience, the Customer Journey Map is our favourite. 

What is a Customer Journey Map? 

The goal can be designed to be used on roads in a way used and how these roads are understood and or observed in detail by observing motivations. In this way, you can learn the insight of your user and integrate your tools and balls for the product/service. 

Customer Journey Map – you can only get information about the game and players whose readers don’t know about it. 

Why/When Does a Gamification Designer Use a Customer Journey Map? 

One of the tasks of the gamification designer is to understand the user in the best way and to make designs accordingly. Therefore, as a priority, the designer asks himself the question: “How would I do this if I were an actor?” This is where Customer Journey Map comes into play. Briefly, we can list why and when designers need this method: 

• Being able to understand and empathize with the behavior, mind and emotions of the player by examining the journey through a series of interactions, 

• To show big data in an understandable way and make it readable, 

• To better identify the opportunity points by seeing the whole process, 

• To be able to reveal opportunities to satisfy the player by removing the trouble spots or adding value to the product / service, 

• To create the product roadmap and guide the design. 

Why Do We Need to Make a Customer Journey Map? 

If we as a gamification designer are asking ourselves these questions, we need a good Customer Journey Map: 

• I have a product / service. How effectively and accurately does each of its stages work? 

• Where are my players having problems? Why are they having these problems? 

• What are the motivations and expectations of my players? At what points do I meet this? 

• Where do I need to make improvements? 

• I will develop a new product or service. Where should I touch? 

• Everything is working fine now, but the needs of the players are changing. How will I catch this? 

Customer Journey Map can be a life saver when we don’t know where to start in the face of all these worries and desire for improvement!